Subconscious Influence and Its Role in Desire and Decision-Making

I’ve been thinking about subconscious influence and how it covertly affects the decisions I make. For example, for those of you who wear make-up, do you ever ask yourselves why you wear it? I started wearing make-up as a teenager to hide acne and redness. I continued to wear it regularly throughout my early 20’s. I didn’t necessarily see it as fun or as creative expression. I felt I had to wear it to be socially acceptable. I think a lot of women believe it is their own choice to wear make-up without realizing our choices and preferences are not created in a vacuum. Even if we don’t realize it, we are subconsciously being pushed towards certain values and standards and away from others. It’s just something I try to be aware of. Today, I wear lip color from time to time when I feel like it but no face make-up. I don’t like the feeling I am wearing a mask or covering up my own skin. Make-up has also started to irritate my eyes and skin and I just don’t really have the motivation to try mineral make-up. The older I get, the less I care about such things. When it comes to other issues, whether it be my hair, jewelry, the clothes and shoes I wear, or something else, I try to think critically about why I make the choices o make and if they are internally or externally- motivated. What are your thoughts on this topic?